Although marketing strategies can vary somewhat by industry, they all essentially have the same goal. At the end of the day, every business invests in marketing to sell more of their products or services. In the case of real estate, marketing is more effective when it engages potential clients. Strategies that engage customers are going […]
Efficiency is of paramount importance when shooting for success in real estate and every business venture. Companies and realtors don’t meet their goals and move forward by chance. The recipe for success includes a combination of factors that range from innovation to experience, good customer service, and careful spending. Efficiency, though, plays a special role […]
One major building block of any relationship is mutual respect. This is demonstrated by keeping conversations open and honest, by not delving into topics stated to be off limits by the other party, and by respecting the valuable time of the other person. For many Americans, disrespecting or taking advantage of their time is a […]
The real estate industry has always been competitive but perhaps never more than now. Over the past few years, realtors have had to come up with innovative solutions and make crucial, key investments in technologies that help them stay in business. It’s been a rough ride for most but several realtors have actually been very […]
People who work in real estate don’t just need to develop and establish good relationships with clients. They also need to maintain good relationships with other agents and brokers. When brokers are able to easily and effectively communicate with their agents (and vice versa), productivity goes up and more transactions are completed. The following are […]
Dear friends & followers. I want to proactively share my perspective on a video that was released last night; as edited, it can be interpreted as me “bashing” Cincinnati as a place to build a business; that was not the intent. Please allow me to explain… Things don’t always come off as they are intended […]
That time of year for meeting and interacting with other Realtors from around the country is fast approaching. The third week of May marks this year’s NAR MidYear event and if you have been to pastNAR events, you already know why it’s so important to head to Washington D.C. and attend. If you haven’t been […]
Since the real estate bubble burst a few years back, there has been a big increase in the number of people who rent rather than buy properties. It’s not as if many of these people don’t want to buy their dream home, it’s that they can’t get a mortgage to make that happen. So, until […]
