Realtors interested in success know they have to do everything possible to keep clients happy – but how much is enough? The truth is, unless clients are very unhappy with the relationship, they probably won’t come out and say that they are dissatisfied. And unfortunately, by the time they mention it, they’re halfway out the […]
Having the right tools is necessary to succeed in just about any job, from painting to computer processing. Think about it – when did you last see an office professional without a computer or a handyman without a hammer? Being a REALTOR is no different. Having the right tools at hand help you stay productive […]
Social sites might seem like nothing more than fun and games, but to successful marketers, they are all about exciting opportunities to connect with clients. Realtors do their own marketing, so they need to view sites like Facebook and YouTube the same way. When these user-driven platforms are leveraged in the right way, they can […]
You can’t expect success to happen by chance. No matter what the sector of the economy, success stems from such factors as hard work, making logical, informed decisions and investing in tools that provide an edge over the competition. Businesses also need to adapt to changing landscapes and realtors are no exception. A few of […]
Working with new home buyers comes with its own set of challenges and strategies. Unlike people who have already invested in real estate, individuals searching for their first home are just as naïve about real estate processes as they are excited about moving into their new dream home. It’s up to you to lead them […]
Getting a new lead is always exciting. That new person represents potential for success and who knows what the budding relationship will lead to? He or she might be in the market for multiple properties over the years and could end up referring you to dozens of contacts. But as exciting as it is and […]
We all do it. We avoid uncomfortable conversations by keeping our mouths shut, even when we’re seething just under the surface. A server gets your lunch order wrong, but you smile and stomach it rather than sending it back. An oil change takes longer than expected, but you smile and wait. A movie theater is […]
Referrals are the lifeblood of real estate. Clients who are buying or selling today might be out of the market in a month, could move away, may switch to another realtor, or worse, may pass away. To avoid ending up with a dangerously low number of clients, you have to be proactive and dedicate time […]
An effective online profile is an essential aspect of marketing for every type of business and nowhere more so than for realtors. Real estate agents need to invest in their online profile more than workers from other sectors because their success has its foundation in establishing and maintaining relationships. Lacking a strong online presence is […]
