Using Social Media to Stand Out and Build Your Brand as an Agent

dotloop

October 01, 2012 | comments

Social sites might seem like nothing more than fun and games, but to successful marketers, they are all about exciting opportunities to connect with clients. Realtors do their own marketing, so they need to view sites like Facebook and YouTube the same way.

When these user-driven platforms are leveraged in the right way, they can work wonders for agents trying to build their brand and stand out from the crowd.

Here are two excellent ways to make that happen with social media:

Quality video content and plenty of it:
Online videos are on their way to becoming the most popular media platform on the Internet. Post enough consistent, quality content showing that you are the expert Realtor on the block and that is exactly how your audience will see you. Consider hiring someone to add a professional touch to your videos and post them to both Facebook and YouTube – be sure your channel is branded and recognizable.

Respond to comments and keep the conversation going:
No matter how many comments you receive, responding to each and every one will help you stand out from agents that don’t respond. This tells clients that you are available, approachable, and always happy to help.

So what do you talk about? Talk about the things they want to hear, like how the process will go and what they can expect when buying or selling. Share trends of the industry or tips for surviving the whole transaction with their wallets and wits about them. Explain the tools and technology you use that make real estate processes more efficient for both Realtors and their clients.

Not using anything that sets you apart? Learn how dotloop does this and more by contacting us today.