Real estate is a business that relies on maps: plat maps, neighborhood maps, comp maps, flood zone maps. But there’s one map most real estate professionals don’t have. One that shows them the information they need to improve and grow their business. It’s called the Customer Journey Map. A diagram of your customers’ experience A […]
Silicon Valley: home to tech behemoths like Google, Facebook, and Apple, as well as a hotbed of startups and small companies hoping to fill a vital niche and grow into the Next Big Thing. This growth is a goal they share with innovative real estate brokerages everywhere. Why look to these tech firms for ideas? […]
In life and business, you have to think big Everybody knows that to succeed in your work and personal life, you have to set goals. But the temptation is to set the bar low enough that you have a reasonable chance of not failing. For example, your goal could be increasing sales by 10 percent. […]
Get to know the largest generation in the country as home buyers. Millennials… Why are they so important to real estate? For starters, millennial agents are willing to go above and beyond, which makes them critical to your brokerage. On top of that, they represent 47% of all first-time home buyers, who often prefer to […]
The best way to get the most from your next real estate conference is to plan ahead, attend strategically, and follow-up. Follow our easy guide for traveling smoothly, learning more, and using the connections you’ll make at the conference to build your business. Before the event 1. Schedule your travel early Scheduling travel can be […]
In the early 1970s two aging grocery store chains, Kroger and A&P, were faced with a brutal truth. Shoppers didn’t like their stores. They wanted bigger, brighter stores with a wider variety of items made on-site. Both market research and sales data clearly showed that customers were rejecting the cramped, dingy grocery stores of their […]
A study reported that about 45 percent of Americans will make resolutions when the new year begins. That same, Journal of Clinical Psychology study reported that 54 percent give up on their resolutions within six months – and only 8 percent ultimately succeed by the end of the year. Just 8 percent! Even if you […]
Whether it’s ensuring proper paperwork for a new listing or managing leads as they evolve into relationships and sales, top-shelf organizational skills are essential to successful real estate. The good news is that, unlike agents of generations past, you have a vast array of software at your disposal to get the job done—so many options, […]
A recent report in Forbes magazine stated that Millennials are now in the prime position to make a huge impact on the real estate industry. Representing more than 80% of first time home buyers, it’s expected that this group of individuals will shake up how real estate professionals think about promoting and providing their services. […]
