Using Real Estate Technology to Create Your Brand

May 7, 2012

Branding is just as important for realtors as it is for soft drinks companies. People in the beverage business make efforts to portray their products in a certain light with specific images and mottos. They do this to make it easier for customers to remember those drinks and associate them with thirst, satisfaction, and other […]

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Stay Innovative with Social Media Use

December 26, 2011

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” -Ian Schafer, CEO, Deep Focus The CEO of Deep Focus is well aware of how important it is to keep up with the ways that consumers are using social media and […]

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Organize, Simplify, and Exceed Expectations by Demonstrating Your Worth

December 18, 2011

Albert Einstein once said, “Try not to be a man of success, but a man of value”. Quotes made by one of the biggest brains of all time are invaluable for their wisdom and this one is no exception. What Einstein is getting at is that success doesn’t necessarily come from actually trying to be […]

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Innovation is Generated by Thinking Outside the Box

December 1, 2011

Whether big or small, ideas that challenge the status quo usually lead to innovation. Realtors should strive for innovative thinking because it frequently leads to more competitive strategies, helps with word of mouth marketing, and just might be necessary for productive use of social media. Keeping ideas in line with those of other realtors and […]

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Social Media Penalties for the Real Estate Game

November 30, 2011

There are penalties in football to keep the game as fair as possible. Players and coaches follow the rules and avoid penalties or they might end up losing yards and even games. Social media also has its own set of unwritten rules and realtors that break them can be held from advancing towards their goals […]

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Exceeding customer expectations, Or Deal With The Consequences

October 21, 2011

Exceeding customer expectations has never been more important than it is today. Real estate brokers and agents need to go above and beyond the call of duty to compete in this market. Many new home buyers and sellers are turning to the Internet in search of an efficient way to complete the process themselves. However, […]

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Three Tips For Making the Most of Real Estate Trade Shows

September 27, 2011

As we mentioned a few weeks ago, we’re right in the thick of trade show season. Every show we learn something new and we think, no matter how much experience a Realtor may have, trade shows still provide valuable learning opportunities and are an important part of business strategy. The true benefits of attending can […]

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