From office receptionist and admin to office manager, broker on record and now Zillow Director of Broker Relations, Ken Laroza shares with dotloop’s Byrd Bergeron how technology has shaped his personal real estate journey and how brokers and teams lead by learning.
The first thing Ken Laroza wants you to know about real estate technology is while relationships bring in recruiting prospects, technology helps you retain them.
The second thing you need to know is you don’t know what you don’t try — tech is learned by doing. To lead, you must first learn.
In a casual conversation with dotloop’s Strategic Partnerships Manager Byrd Bergeron, you’ll hear Laroza’s take on how technology offers the driving force behind brokerages… and how not to get left behind.
“Start learning, start educating yourself, start being a student of everything. Look in the industry but also look outside the industry. Some say, ‘Why fix things that aren’t broken?’ Well, that’s great but pagers weren’t broken — they just weren’t the most efficient. So we have to look outside as well as inside the industry and test everything. Be the first to know something.”
Zillow Director, Broker Relations