[Webinar] Creating a Successful Real Estate Email Marketing Strategy
dotloop
February 19, 2021 | comments
Practical Ways Top Agents Use Email Marketing to Stay Connected with Clients Pre and Post Sale
Master real estate email marketing with practical tips from Constant Contact’s digital marketing guru Matt Montoya and dotloop Strategic Partnerships Manager Byrd Bergeron.
Key takeaways from the webinar:
Email Marketing is a Powerful Channel for Agents
for every $1 spent on email marketing, there’s a $44.25 average ROI
the average open rate for the real estate industry is 15%
the average click through rate (CTR) for the real estate industry is 6%
email gets delivered 90+% (vs. 2% of Facebook posts)
91%+ of people check their email daily and 88% check it regularly on their phones
only a third of people open an email based on the subject line
The Most Engaging Emails…
contain fewer words and fewer images
are more mobile friendly and the content is easy to read on a phone
include calls to action that are easy to find
feature bold branding
Make it clear who’s the sender – that’s what drives email opens
“tease” higher open rates with customized preheader text
“Every time someone clicks on something in an email, they’re telling you something about themselves.”
Matt Montoya Channel Marketing and Enablement Manager at Constant Contact