Why Real Change Is Hard – But Not Impossible
January 25, 2017
In the early 1970s two aging grocery store chains, Kroger and A&P, were faced with a brutal truth. Shoppers didn’t like their stores. They wanted bigger, brighter stores with a wider variety of items made on-site. Both market research and sales data clearly showed that customers were rejecting the cramped, dingy grocery stores of their […]







