In a world where drones may be soon delivering packages, customer agents are manning phones 24/7 and virtual assistants hold the answers to just about any question you throw at them, you can’t afford to deliver anything less than stellar customer service to your clients.
Consider these 3 top trends as identified by Forbes Contributor and Customer Experience Futurist Blake Morgan, all of which will have a direct impact on the way real estate transactions are getting done in the future.
If you’re still downloading, uploading and driving documents for signatures, chances are you’re losing business to that tech-savvy brokerage across town. Why? Because our competitive market demands that you act with agility and speed. How often have your agents lost a deal to multiple bidders who were faster on the draw?
If you’re only using that smartphone for texting and taking calls, you may not be getting the full message of this valuable real estate tool. Consider that nearly 3 out 4 of real estate buyers use a mobile, tablet or app in their home search.*
Morgan predicts that customer service centers will have access to their CRMs (Customer Relationship Management) from every channel. If your real estate brokerage is still using software interfaces that aren’t “talking” to each other, you’re missing a great opportunity to work more efficiently.
*NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers