Get reviews. Generate leads.

dotloop

March 20, 2018 | comments

How much value do online reviews really offer?

If you’ve been ignoring this powerful business generator, consider 91% of people regularly read online reviews, and 84% trust online reviews as much as a personal recommendation.*

Today’s real estate buyer and seller clearly favor agents whose online profiles reflect positive reviews and ratings and sales success history. Hands down, social validation earns you credibility and trust.

Research shows that about half of all sellers and buyers find online reviews and ratings an extremely important characteristic in an agent.**

Also, 70% of sellers and 54% of buyers find a strong sales history and number of recent sales an important factor when choosing an agent.
 

In particular, millennials, a fast-growing segment who comprise 42% of all home buyers now, look to reviews, ratings and posted sales numbers in choosing an agent.

Power Up Your Premier Agent Profile

 
By linking your dotloop account with a Zillow Premier Agent profile, you can start to quickly generate online reviews, ratings and sales history to build your business.

Client reviews a click away. Simply send review requests for your Premier Agent Profile straight from dotloop, and we’ll take care of the rest.

Sales posted = credibility. Once a home closes, we’ll automatically update your agent profile with recent sales, earning you greater credibility and trust among potential buyers and sellers. It’s that easy!

Note: If your brokerage provides you with a dotloop Premium account, ask your broker or admin to turn on the Premier Agent Integration to take advantage of these features.

 
*BrightLocal 2017 Local Consumer Review Survey
**Zillow Group Consumer Housing Trends Report 2017