Episode 29 | Takeaways from the No. 1 Home-Selling Agent



January 14, 2019 | comments

The Two Basic Rules to Selling Real Estate

In 2016, Ben Caballero was recognized by the Guinness World Book of Records for selling 3,556 homes in a single year. In 2017, he beat that record and sold 4,799 homes for a total of $1.9B of real estate sold in one year. Mr. Caballero says he’s been able to pull off this astonishing feat by following the two most basic rules of sales:

1. Make it easy for people to buy your product
2. Make sure your prospects and clients like and trust you

Sounds simple enough, right?

Watch the video below for a deeper look at these rules by Ben Colaco, Senior Broker Consultant at dotloop.

Make sure to subscribe to our YouTube channel to catch new episode every Friday!


Welcome to dotloop.

Please complete these fields.

Login failed

Last week, 27,998 people signed up for dotloop

Signup failed.