Episode 29 | Takeaways from the No. 1 Home-Selling Agent

dotloop

dotloop

January 14, 2019 | comments

The Two Basic Rules to Selling Real Estate

In 2016, Ben Caballero was recognized by the Guinness World Book of Records for selling 3,556 homes in a single year. In 2017, he beat that record and sold 4,799 homes for a total of $1.9B of real estate sold in one year. Mr. Caballero says he’s been able to pull off this astonishing feat by following the two most basic rules of sales:

1. Make it easy for people to buy your product
2. Make sure your prospects and clients like and trust you

Sounds simple enough, right?

Watch the video below for a deeper look at these rules by Ben Colaco, Senior Broker Consultant at dotloop.


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