In 2016, Ben Caballero was recognized by the Guinness World Book of Records for selling 3,556 homes in a single year. In 2017, he beat that record and sold 4,799 homes for a total of $1.9B of real estate sold in one year. Mr. Caballero says he’s been able to pull off this astonishing feat by following the two most basic rules of sales:
Sounds simple enough, right?
Watch the video below for a deeper look at these rules by Ben Colaco, Senior Broker Consultant at dotloop.