How Online Reviews Impacted the Figueroa Team



April 23, 2018 | comments

Feeling the Power of dotloop’s Premier Agent Integration

The Figueroa Team of Orlando, FL, knows full well the power of a strong Premier Agent review profile. The RE/MAX Innovation brokerage of 11 agents began actively driving reviews to their Zillow page from their dotloop account 3 ½ years ago. Now, almost half of this team’s business streams from Premier Agent referrals.

It didn’t take long to acquire a solid base of reviews after the Figueroa Team took on the challenge of procuring 50 reviews for the more than 450 sales they closed over their then-10-year history.

“We got well over 50 reviews in 90 days. It has had a rippling effect.”
– Veronica Figueroa, CEO, RE/MAX Innovation team

Currently, the 2017 Inman Innovative Team of the Year is up to 604 total reviews and hovering at a 5-star rating. By integrating their Premier Agent profile with their dotloop account, Figueroa’s agents have been able to:

A) Easily request and post reviews of customers after the close
B) Post homes sold data directly to their Premier Agent profile

Get more online reviews

For the Figueroa Team, the benefits of integrating their dotloop and Premier Agent accounts have been significant:

Raises agent credibility

Figueroa loves how positive reviews help place the spotlight on not only her team as a whole but the individual agents who comprise it.

“You can’t place a number on how many people say, ‘I saw you on Zillow, and I want to work with a local expert’. There’s a lot of credibility to having a strong Premier Agent profile. I can truly say people are calling us because of our reviews.”
– Veronica Figueroa, CEO, RE/MAX Innovation team

Strengthens marketing message

A strong Premier Agent profile not only helps build your online reputation; it also offers great content for your print, online and signage marketing. The Figueroa Team has taken full advantage of their Premier Agent rating, blasting their top star rating everywhere from eSignatures and event signage to the team’s transportation trailer. Now, virtually everyone in the greater Orlando, FL, area instantly recognizes the Figueroa Team name.

Identifies areas of improvement

Of course, every large brokerage is going to experience at least the occasional negative review, but as Figueroa notes, sub-par reviews are more an opportunity than a penalty. “For a while we were at a 4.74 rating, and I’m OK with that,” she says. The occasional negative review has allowed her team to identify those areas of improvement and quickly correct them.

Builds recruitment and retention

For Figueroa, the Premier Agent reviews and ratings profile has had a significant impact on her ability to recruit and retain agents. “Team members want to be part of a successful team. It’s definitely helped us with our recruiting efforts.”

Connects customers post-sale

Reviews also offer a great way for agents to stay connected with their customers after the close. While post-close communication has historically posed a challenge for the team, the chance to engage customers for reviews has helped these agents build an ongoing rapport, which, in turn, has translated into new business by turning existing clients into “ambassadors” for future ones.

Closing comments

Of course, requesting a review doesn’t automatically translate into getting one, but the Figueroa Team has found that asking for a review at the height of the transaction has been most effective in raising the response rate of post-close reviews.

“We say, ‘If we do a good job for you we’d love for you to share your experience with a review. It helps us help more families like yours find the perfect home.’ In our experience, our clients are absolutely happy to do that for us.”
– Veronica Figueroa, CEO, RE/MAX Innovation team

To start generating more reviews for your team and feel the power of your Premier Agent profile, get started by linking your dotloop account with your Premier Agent profile today.*

Turn features on

*Note: If your brokerage provides you with a dotloop Premium account, ask your broker or admin to turn on the Premier Agent Integration to take advantage of these features.

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