Dedication to a good marketing strategy during the beginning of the new year can build up your client base, put your name in front of new prospects, or gently remind former clients to refer you to their friends. Brokers and agents should leverage a carefully selected mix of channels to deliver tailored messages at the right time to the intended audience in order to increase visibility and garner new leads.
If you’re looking to power up your marketing strategy in 2018, here are a few tips.
Facebook, Twitter and Instagram all have strong user bases and offer opportunities to turn personal relationships into business leads. Your online presence and accessibility via a website, real estate portals and social media platforms are vitally important ingredients in your digital marketing mix.
Social media is a great place to share more of your personality, personal tips and tricks. What advice can you share with your followers to build your credibility and value with consumers? Check out this course on how to grow your real estate brand by building your online presence and integrating your company with social media.
Listening to social chatter and observing the life changes of the people you follow will also provide insight into whether they could be potential prospects.
Creating unique and engaging content is a great way to populate your social media channels, increase your followers and build your client pipeline.
A good rule of thumb to ensure the content you create is relevant, timely and engaging, is to make it about something other than selling. For example, the majority of your content could focus on your perspective on trends in the housing industry, while the remaining pieces can focus on your overall business and the benefits you offer your clientele.
There are a number of places to consider housing your owned content if it’s longer than the 140 characters that Twitter allows, including a personal blog or your LinkedIn page. These posts can then be cross-posted on all of your social media channels, broadening their reach and exposure. The end goal is to make sure your message is shared with the largest audience pool possible.
Take a look at this blog post to learn more about what content strategy is and how real estate professionals can benefit from it.
It’s a smart idea to invest a small portion of your capital from busy season into paid marketing tactics to increase your visibility to potential consumers and get leads:
• Paid advertising: Posting banners on relevant real estate media sites and listing portals can help attract prospective home buyers.
• Social media: Paid posts on channels like Facebook and Twitter can publicize your name to a specific target audience that might soon be in the market for a new home.
Real estate agents and brokers should use the slow season and beginning of each year as a chance to evaluate and plan, allowing you to reap the benefits of the many marketing opportunities available.