When business is booming, it’s hard to recognize when you need help. But at some point, being a one-man show doesn’t scale: as your business grows, so does the amount of real estate transaction minutiae and cognitive overload. In time, your business will start buckling under its own weight.
However, the right administrative assistant or transaction coordinator can empower you to keep building a successful real estate brokerage. In addition to setting up systems quickly and updating information accurately, a strong admin will also hold you accountable for your weekly, monthly, and yearly goals.
A good rule of thumb is to hire before you find yourself overwhelmed. It takes time to find great candidates, and once hired, they’ll need some ramp up time. Hiring before you hit the red zone helps ensure that your brokerage grows without any hiccups or slowdowns.
Alternatively, the state of your business can reveal whether you need the extra help. If you haven’t already, perform a workload audit and look into how many items were backlogged over the past month.
• Are these backlogged items work that only you could handle?
• Could they have been completed by an organized person in a supporting role?
You can teach technical skills, but you can’t teach consistency, enthusiasm, or organization. This person will know your brokerage, encourage you, and keep you on track – it’s essential you gel with them.
Autonomy and attention to details
Self-management skills are important since your admin will be managing your leads, transactions, agents, and other client-facing work. You need to be able to trust them to get the job done while you handle other responsibilities, and focus on scaling.
An admin does not need to be a real estate expert, but they should be passionate about helping to grow your brokerage. This is only possible if you give them the proper incentives to be successful at their job.
Growing your business is a great feeling, but as clients and opportunities come in, it’s important to ensure your quality remains consistent. Introducing the right administrator into your real estate office will keep you, your agents and their clients happy.