Two Tips for Attracting and Measuring the ROI of New Business

dotloop

April 03, 2015 | comments

Historically, service providers in the real estate industry have done anything and everything to get new business – Joined local real estate offices to present their services, taken prospective agent partners out to lunch and have even gone as far as just leaving a stack of flyers at brokers’ offices. While some have seen success with these tactics, there are two important questions that have to be asked: 1) Of those “connections” you’ve made, how much business can you measure as a direct result? 2) Do those connections then result in even more broker/agent relationships or business?

These are important questions to ask in 2015, because is a massive opportunity to get in front of NEWbroker and agent partners, which will ultimately lead to more business for you.

So how do you position yourself in a way that attracts new business and ultimately, customers? Here are two tips that will help you grow your business in 2015.

Be everywhere transactions are happening:
With the introduction of tools like dotloop, transactions no longer have to happen at the real estate agent or brokers’ office. Real estate professionals are using mobile devices and executing contracts while having coffee at Starbucks and home buyers and sellers are spending more time than ever leveraging technology.

Use programs like dotloop local advertising and trusted service providers to be promoted front and center in real estate transactions as they happen – leading to more impressions and ultimately connections with new business and relationships.

Implement measurable strategies:
One of the biggest challenges with growing your business by leveraging broker & agent partners is measuring the impact that it’s having on your bottom line. Unfortunately, there isn’t a way to accurately measure how much a cup of coffee added to your bottom line.

By leveraging platforms like dotloop Local Ads and Trusted Service Providers, you don’t only measure the amount of partners your working with, but you also can measure the volume of deals that you’re receiving from each relationship. And with monthly reporting, you know exactly what your ROI is for all of your efforts.

Those are just two ways that you can build your relationships with broker/agent partners but of course, there are many more that should be considered in 2015. Leverage tools like dotloop to make sure that the money you’re spending on building relationships is not only measurable but relevant to your customers.