“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” -Ian Schafer, CEO, Deep Focus
The CEO of Deep Focus is well aware of how important it is to keep up with the ways that consumers are using social media and other technologies. It should come as no surprise if you perceive a sense of urgency in his statement because as he says, “consumers are transforming faster than we are”. The vast connectivity and user-driven basis of social media not only makes this possible, but it also makes it practically inevitable. However, this doesn’t mean that real estate companies should throw their hands in the air and forgo marketing with social media. It just means that brokerages and realtors need to become more familiar with and keep updated on social media channels and applications. In addition (and perhaps most importantly), they need to be highly innovative.
To read more, check out: Are You Leveraging Technology to Communicate With Customers?
Understand social media, use it, and work with an open mind to be as creative and innovative as possible. This is the key to keeping up with clients and will help you move far ahead of less innovative competitors. To always be aware of new applications for your social media channels and thus boost your innovation, stay strongly connected to and increase usage of outlets such as Facebook and Tweeter. It will also help to connect with dotloop on these and other social media channels to keep updated on the latest in real estate technology.
In what ways are you being innovative in using Social Media in your Business?