Episode 30 | 5 Steps to Becoming a Real Estate Social Influencer

dotloop

January 23, 2019 | comments

Generate Leads with a Strong Online Presence

According to SocialMediaWeek.org, 74% of people trust social networks to guide their purchasing decisions. When you think about it — that’s huge! Three quarters of us are buying things based on what we see other people use, buy or review.

This presents a real opportunity for real estate professionals. Building a strong online presence and positioning yourself as an expert influencer (micro or macro) offers a great way to grow your business and increase leads.

Here are five quick tips to elevate your influencer persona online:

1. Develop a plan and stick with it.
Be consistent. When people see you posting quality content on a consistent basis, they’re more likely to follow you.

2. Be open to trying new things.
To stay relevant, you must remain open to trying the latest social media platforms and trends.

3. Be active
Engage with your followers — ask them questions and when they answer, make sure to respond!

4. Be authentic
Be conversational, be honest and, most of all, be yourself.

5. Build it over time
Becoming a social media influencer takes time and dedication, but the impact for your real estate brokerage can be huge.