According to a recent NAR survey, 26% of respondents are members of a real estate team, a growing trend that allows agents, admins and brokers to increase productivity by leveraging their unique, specialized skill sets.
Recently, we reached out to some of our seasoned Teams Advisory Board members for their best advice on how to create a highly effective team. Organization, communication, scoping a clear vision, accountability and, of course, technology top the list.
With specialized roles, you must have clear, two-way communication, says Maggi. Whether it’s internal or client communication, every team member stays in constant communication with their partners to ensure a seamless transaction.
In today’s competitive marketplace, speed to lead is critical, necessitating agents and admins stay connected with buyers and sellers through every channel, including social media, email and text.
“We are also very involved in our local real estate community and do our best to stay informed on the latest trends, data and tools that we’re serving clients,” adds Glahn.
Maintaining a shared vision of the team’s mission and objectives clears the way for how they’ll achieve those goals. This habit, says Hagen Kuhl of The Kuhl Team at Property Depot, plays a key role in making his team highly effective.
The Kuhl Team lays out exactly what actions and plans they’ll implement to accomplish their goals while always operating with a sense of urgency.
“We take risks, and we are action-oriented — not planning oriented,” says Kuhl.
Justin Hardman of Xperience Real Estate Team, Keller Williams, shares that his team applies the 20% rule to stay aligned to the Xperience team member’s vision: “Discipline to develop the habits that keep you in the most important activities consistently, also known as your 20%. And, take ownership over the things that are in your control to keep you in your 20%. Once you own the activities, the habits will become easier to develop,” Hardman says.
Melissa Boldt of Omaha’s Elite Real Estate Group at BHHS Ambassador Real Estate finds accountability is one key to her team’s success. This team hosts weekly accountability meetings designed to encourage, develop and coach agents toward reaching their goals.
“We find that effective agent accountability, matched with proven systems and high-level strategies, ensures success,” says Boldt.
Likewise, team members at 3LRE Group, Keller Williams Realty must attend at least one training per month, while newly licensed agents participate in intense training in both the classroom and field, says Maggi.