This May, our founder and general manager Austin Allison shared guidance for helping business leaders create a collaborative industry ecosystem on Forbes.com.
Austin’s advice is to develop an integration strategy and build a solid network of partners. He notes that integrating your product with other related products and services often simplifies processes and streamlines functionality, directly benefiting your customers.
When determining which partners would offer the most added value, Austin suggests that business leaders consider these key questions:
1. What do your customers want?
2. Which tools are they using on a regular basis?
3. Who will own and execute this initiative internally?