To Start a Movement, Startups Need More Than Just Technology



July 13, 2017 | comments

Today on, founder and general manager Austin Allison offered startups advice on creating a dynamic brand. He writes that it’s important to think past the product to make sure you consider how to inspire consumer adoption.

“After all, while the creation phase is important, it’s pointless if no one uses it or sees the benefits of the technology,” Austin shared. “Brands need to create a movement that inspires audience participation.”

This reflects our beliefs here at dotloop, where the user experience is our top priority.


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