Avoiding the Adoption Trap – Prepare Your Brokerage For Future Change
Austin Allison
April 18, 2017 | comments
By adopting an end-to-end real estate transaction management platform, brokerages have the potential for huge gains in productivity and compliance today and organizational agility tomorrow. But the seemingly overwhelming effort required to upgrade their technology has many executives avoiding this necessary change.
For many brokers, having a single, end-to-end digital platform for completing their transactions is a worthy goal. A collaborative system saves time and prevents errors for agents, while making the experience seamless and easy for clients.
However, getting a thousand or more agents trained and actually using the new platform —all while keeping the brokerage running—can seem like an insurmountable obstacle.
