Reinventing How People Work in Real Estate | Dotloop

dotloop Reinvents How People Work Together in Real Estate



June 03, 2013 | comments

The new dotloop puts people first with a human and incredibly simple user experience

CINCINNATI, OH – June 3, 2013dotloop, the fastest-growing software company in real estate, today announced the most significant product release in the company’s history, a completely re-imagined experience that sets a new standard for ease of use, adoption and user delight. dotloop connects people, documents and tasks in one place so that everyone involved in a transaction can work better together to get deals done. The company is also releasing a full-featured mobile iOS app, allowing real estate professionals and their clients to work more collaboratively and efficiently — at any time and from any location.

“The new dotloop represents an entirely new way of working that puts people first, not technology —what we call ‘peoplework,’” said Austin Allison, CEO of dotloop. “It’s not about features or functions, but rather people working better together. That’s the essence of successful businesses today, in real estate and nearly every other industry. And it’s why we completely redesigned dotloop to make it easier, faster and more enjoyable to do business with others.”

Innovation to Work Better, Together

The new dotloop empowers everyone involved in a transaction — from colleagues and clients to lenders and inspectors — to work together 5X faster within a single loop featuring a clean interface and intuitive workflows. Highlights include:

• People-Centric Experience: People, documents and tasks — the essential components of every transaction — are brought together seamlessly into a single loop. The new dotloop redefines a ‘loop’ to match perfectly with how people share, negotiate and sign deals — and anybody can be invited to participate.

• Tasks: The new dotloop introduces tasks, an innovative way for everyone involved in a deal to track every step that needs to be completed, from disclosures and appraisals to lending requirements, until a deal is finalized. With tasks, every user knows where the deal stands and what needs to be done next.

• Permission-Based Controls: All documents are private until shared, and anybody involved in the loop can assign tasks or invite others to join the loop. Permission-based controls ensure that users can only see, interact with and modify the documents that they’ve been granted access to.

• Mobile iOS App: A complete experience for users on the go. Everyone involved in a transaction has the flexibility to work with anyone, from anywhere.

“The new dotloop is an incredibly powerful platform that consolidates everything needed to get deals done more efficiently, while delivering a great experience that my agents and, more importantly, their clients love,” said David Jones, president and COO, Coldwell Banker Howard Perry and Walston. “As a broker, I now have deeper visibility into every deal being conducted at the offices, and my agents have the tools they need to get the entire deal done, not individual pieces of the real estate puzzle. The new dotloop is a huge step forward for our brokerage, allowing everyone to focus on our No. 1 priority: our clients.”

A New Industry Standard

Since launching in 2009, dotloop has become the fastest-growing software company in real estate. More than 600,000 professionals – serving more than 10 million buyers and sellers – use dotloop’s cloud-based platform to get deals done and to deliver an experience that’s consistent with the expectations of today’s consumer. Agents and brokers from the biggest brands in real estate have adopted dotloop rates that are unprecedented for real estate technology, including more than 75 percent of active Keller Williams associates.

“We were the first national brand to join with dotloop in 2009 when we partnered with the company to power the MyTransactions component of eEdge. We are proud to be in business with dotloop, the only company that provides a better way for our associates and their clients to work together on transactions. Today, our associates rely on MyTransactions powered by dotloop to close deals with even greater efficiency, while also creating experiences that clients love. The new dotloop takes great experiences to the next level by putting people at the center of every real estate deal,” said Cary Sylvester, executive director of technology, Keller Williams Realty, Inc. “The new dotloop and forthcoming mobile app will be an incredibly powerful tool for our associates, allowing them to stay ahead of the growing demand for a more digital experience throughout the real estate transaction process.”

The new dotloop is available now by visiting dotloop. To learn more about the mobile iOS app, please visit

About dotloop

dotloop brings people, documents and tasks into one online experience to delight buyers and expedite the way that people work together. dotloop is a cloud-based service that allows people interact with documents and each other anytime, anywhere and from any device. Using dotloop, brokers increase visibility, office productivity, and compliance, while agents focus on what matters most in real estate: delivering great experiences that buyers and sellers love.

dotloop is the fastest-growing software company in real estate today, used by more than 600,000 professionals — serving more than 10 million buyers and sellers — across brands such as Keller Williams, Prudential Real Estate and RE/MAX. The company is based in Cincinnati, Ohio and backed by Trinity Ventures. To learn more about dotloop, visit