It’s easy to go out and find a solution when you know exactly what you need. However, if you don’t even realize that you need something from the start, the solution becomes impossible to find. Although that may sound like a riddle, it’s a truth that every business owner faces from time to time. Basically, if you don’t know that a certain tool can significantly improve productivity, then you won’t even be missing it.

You don’t know that you need it and that presents a serious problem when the competition has realized the need and acquired the tools that give them a big advantage. The following is a list of three things whose importance is commonly overlooked by realtors:

1. More efficient social media marketing: Most realtors spend at least some time on social sites but many have no idea how to maximize their time and marketing efforts. Applications designed for these purposes can show ROI in a short amount of time.

2. A new tablet: Even if you already have a mobile device, some of the newer tablets probably have applications that could save significant blocks of time. Not only does owning a tablet provide access to applications that could significantly impact your business, but it also provides another alternative to using a desktop!

3. Cloud-based solutions: Industry leaders from every sector are heading to the cloud. They are moving in that direction because it’s simply more cost-effective and makes work easier. Using cloud-based applications will have the same effect on your business.

If you’re not leveraging the 3 mentioned items you are missing out on tools that could drastically improve your business. With that said, dedicate some time to implementing these solutions and you’ll quickly see how quickly you can become more efficient in your business!

Published on June 18, 2012